Everyone on the Lucrum team has a desire to make it better. What is “it?" Everything. The client interactions, the collection of information, the estimation of taxes, the delivery and they all have the client first mentality.
Paula Field, Owner
My team and I discovered there is a lack of specialization in CPA services for attorneys. We understand the differences among your businesses and have the processes, team and technology to ensure efficiency, visibility and profitability in your business.
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Paula Field is a Certified Public Accountant in the state of Texas who is passionate about serving the accounting needs of her clients.
She began her career in business working alongside her mother in the family’s first Hallmark store, which opened in 1982. As they grew the business from one store to seven during the next 20 years, Paula discovered her interest and passion for accounting and for serving clients. After they closed the stores, Paula decided to make her love of accounting official!
In the midst of raising her family, she studied at the University of Texas at Dallas, receiving a Master’s Degree in Accounting. Then, within less than a year, she received her Certified Public Accountant designation.
In addition to her love of servicing the public with her accounting expertise, Paula discovered a passion in the field of fraud examination and tax resolution. She is now a Certified Fraud Examiner (CFE) and is currently pursuing her certification in Tax Resolution.
Through her experiences in her family business, Paula learned first-hand about the trials and tribulations of the small business owner and can easily translate her experiences into helpful assistance to her clients. Paula provides services in all the areas of accounting including tax preparation and filing, tax resolution services, consulting, bookkeeping, financial planning, forensics and fraud investigation.
Over the past 17 years, Paula has been devoted to providing world-class professional service to each and every client. She says: “I believe the road to success is achieved through well-thought-out planning, acting with the highest level of integrity, and offering professional and reliable service through consistent effort.”
Paula and her team are also dedicated to remaining innovative. Her team has a full tech stack that allows them to be far more efficient and insightful than the average CPA firm. This technology not only gives her team insight and visibility but it also provides insight and visibility for the clients. “They are paying us to do a job, so they need to see that it’s getting done,” she says. “We use technology to benefit the client, to benefit the workflow, to benefit the employees, and to benefit the business. We embrace it and take full advantage.”
Much of what she learned working in her mother’s company many years ago is still being utilized by Paula today. This is especially evident by the fact that her team today is considered family.
“Paula is so invested in our learning and individual growth within the firm,” says Karen. “This is the rainbow unicorn of places to work. I have amazing opportunities, can learn and continually grow, and still be the mom that I need to be. I love every minute of it.”
Despite doubling in size in the last two years, Paula ensures that the client experience remains their top priority. “Tools like Karbon have allowed us to serve more clients and be more efficient, while still improving the product that we provide to them,” she says.
“I always come back to the numbers, but at the same time, I love people. I love helping their businesses and the relationships that come with that.”