Continual Innovation & Emphasis on Strategic Technology Utilization
Lucrum is dedicated to remaining innovative. The team has a full tech stack that allows them to be far more efficient and insightful than the average CPA firm. This technology not only gives her team insight and visibility but it also provides insight and visibility for the clients. “They are paying us to do a job, so they need to see that it’s getting done,” owner, Paula Field says. “We use technology to benefit the client, to benefit the workflow, to benefit the employees, and to benefit the business. We embrace it and take full advantage.”